data governance strategy

How do you know when your organization is ready to develop and implement a data governance strategy? One of the surest indicators is when you look at how you now build and run your data systems and realize how far you’ve come.

As in most enterprises, you probably used to build your own systems and run them on premises. Traditionally, that was the only way to do it, and even with the advent of cloud computing you may have stayed on premises to maintain control of data creation. But now your most valuable data – like social media feeds, marketing data and other unstructured streams from devices – comes from outside the organization. Your traditional systems leave you without your accustomed control.

Data governance offers a path to smoothing out and organizing the streams of data flowing from so many different sources. By wrapping your data governance practices in a data governance strategy, you equip your analysts with tools for deriving more value from your data.

In this article, we will dive into the key components that need to be included in a data governance strategy and the steps organizations should take to create one.

What is a data governance strategy?

A data governance strategy is a framework for how your organization can manage, use and protect its data assets. It establishes processes for ensuring that data is secure and accurate, and that employees can access and use the data in compliance with business objectives and regulations.

With a proper data governance strategy, your organization can mitigate data management risk yet get the greatest value out of its data.

Why is it important to have this kind of strategy?

In your quest for a data-driven organization, the strategy can support better decision making, innovation and competitive advantage in the following areas:

  • Security: You build trust with customers and partners when you protect sensitive data from unauthorized access and breaches.
  • Data-driven culture: You empower employees to use data effectively when you nurture a culture where data is treated as a strategic asset.
  • Compliance: You avoid the danger of fines and penalties when you meet legal and regulatory requirements.
  • Operational efficiency: When you smooth out your data management processes, you reduce costs and improve productivity.
  • Data quality and integrity: By ensuring that data is consistent, reliable and accurate, you lay the groundwork for making informed decisions.

How does data governance support a data strategy?

A successful data governance strategy is an exercise in balancing risk mitigation with the goal of driving strategic data usage.

If you over-emphasize risk, you tend to stifle innovation and impair the value in the data; on the other hand, by under-emphasizing risk you set your organization up for security breaches, compliance failures and loss of trust. You protect your organization from potential harm when you strike the right balance and harness the power of data.

Here are seven ways in which achieving this balance adds value:

1.    Treating data as a strategic asset

Unlocking data value

Better decision making, innovation and competitive advantage comes from effective data governance. Businesses that balance governance with data utility are able to maximize the strategic value of their data assets, and they do it without compromising on security and compliance.

Fostering innovation 

When you govern your data thoughtfully, you can reuse, share and integrate that data across different parts of the organization. As a result, innovation blossoms because of cross-functional collaboration and new use cases without unnecessary restrictions. Examples include advanced analytics and AI.

2. Encouraging responsible data use while minimizing risks

Compliance and trust

Regulations like GDPR, HIPAA and CCPA demand compliance. Data governance ensures compliance and reduces the risk of reputational damage and legal penalties. With balance, your organization can still derive value from the responsible use of sensitive and regulated data.

Data privacy and security

Strong governance entails protocols that prevent breaches and unauthorized access, yet it allows for accessibility. That ensures your data is not locked away in silos and business users can access the information they need to make informed decisions.

3. Enabling responsiveness and agility

Agile data usage

Responding quickly to market opportunities is a priority, and you can remain agile in your use of data with an agile approach. Flexible governance lets you use data quickly and responsibly while rigid data governance frameworks impair your ability to adapt.

Risk-based governance

You target your approach when you emphasize governance efforts according to the risk involved. For example, stricter controls apply highly sensitive data (e.g., personally identifiable information); you can use less sensitive data more freely when deriving business insights.

4. Improving data quality without hampering usage

High-quality data

Balancing strategic data usage against risk mitigation, you provide for accuracy, consistency and trustworthiness of your data. Good data quality enables operational efficiencies and safeguards you against risks like fines and unprofitable outcomes.

Accessibility

Overly restrictive controls tend to slow information down. By carefully balancing accessibility and governance, you ensure that the right people can access the right data at the right time and derive the most value from it.

5. Building a data-driven culture

Encouraging data use

Your data governance strategy will promote a culture of data-driven decision making by supporting both strategic use and risk mitigation. When users see governance practices as enabling rather than obstructing, you empower them to use data to achieve business goals.

Trust in data

Users have confidence in the accuracy, security and privacy of well-governed data. With that trust, they are willing to use the data more widely for growth and strategic initiatives across the organization.

6. Avoiding unnecessary overhead

Efficient processes

Overly complex governance processes can slow down the business; when you balance risk and strategic usage, you avoid that overhead. Streamlined governance ensures well-managed risk, with data governance processes transformed into enablers of effective data usage.

Scalability

As your organization grows, well-implemented governance practices can evolve without becoming cumbersome. They can support new technologies, data sources and business initiatives.

7. Maintaining competitive edge

Sustainable growth

By using data strategically while managing risks, your organization will be able to remain competitive and sustain growth in your industry. It can continue innovating and using data as a differentiator while avoiding costly missteps (e.g., data breaches or compliance failures).

Market responsiveness

When your organization balances strategic data usage with risk mitigation, it can remain responsive to changing market conditions and emerging technologies. That helps you stay ahead of competitors.
By carefully managing risks like data security and compliance while simultaneously enabling innovation and decision making, your organization can build a governance framework congruent with your goals for protection and growth.

Key components of a data governance strategy

Every well-implemented data governance strategy contains the following elements:

Vision and objectives

Vision – the overarching goal of the data governance program, aligned with the strategic priorities of your organization.

Objectives – specific outcomes you want to achieve, such as enabling better decision making, ensuring regulatory compliance or improving data quality.

Data governance framework

A structured approach that defines the policies and standards for managing data and serves as the foundation for all governance.

Data stewardship and ownership

Data stewards – the individuals in your organization who are responsible for implementing governance policies and managing data assets.

Data owners – the people or business units granted authority over specific data sets, responsible for their proper use and governance.

Data policies and standards

Data policies – formal rules in areas like data sharing, data retention and data security that dictate how data should be managed and used across your organization.

Data standards – criteria established for organization-wide consistency in areas such as data quality, metadata and data formats.

Data quality management

Practices for cleansing, profiling and enriching your data to ensure it is consistent, complete and accurate.

Data security and privacy

Data security – measures such as access controls and encryption to protect data from breaches and unauthorized access.

Data privacy – to ensure that handling of personal and sensitive data complies with relevant laws and regulations, such as HIPAA and GDPR.

Data lifecycle management

Managing the entire data lifecycle—e.g., creation to storage to archiving to deletion—so that data is used with guardrails and retained in conformity with company objectives.

Data cataloging and metadata management

Data cataloging – maintaining an inventory of data assets adequate for users to find and make use of available data on their own.

Metadata management – managing the data about data (metadata) for better usability and governance through information about lineage, ownership and context.

Data governance council

A body of data stakeholders from all around your organization that oversees and resolves issues with the data governance program.

Technology and tools

Applying and running the IT assets—data management platforms, quality tools, data lineage tracking systems, etc.—that support data governance activities.

Compliance and regulatory alignment

Mitigating the risk of non-compliance by ensuring that data governance practices align with internal policies, legal requirements and industry regulations.

Training and awareness

Educating employees about data governance policies, so that all your users understand their responsibilities and roles in managing data.

Metrics and continuous improvement

Metrics – key performance indicators (KPIs) on the data governance program, including user satisfaction, compliance rates and data quality scores.

Continuous improvement – revisiting the data governance strategy on a regular basis to stay abreast of regulatory changes, technology advancements and business needs.

Steps involved in creating a data governance strategy

Crafting and implementing a successful data governance strategy is an exercise in balancing actionable steps with organizational goals. Here are the best practices to follow:

1. Map to business objectives

Understand business goals

Your data governance strategy should align with your organization’s overall objectives. Those may lie in enhancing customer experience, ensuring regulatory compliance or improving decision making.

Stakeholder involvement

A strategy that supports stakeholder needs will gain broad support. Engage IT teams, executives and business leaders early in the process.

2. Set up a framework for governance

Define roles and responsibilities

Establish who is responsible for data governance tasks. That includes data stewards, data owners and the governance council. Roles should be well-defined and communicated across the organization.

Create policies and standards

Develop comprehensive data governance policies and standards that cover data quality, security, privacy and usage. Ensure these are easily accessible and regularly updated.

3. Emphasize the quality of data

Data quality framework

A strong framework includes processes for cleansing, data profiling and validation. Establish criteria for accuracy, completeness, timeliness and consistency.

Continuous monitoring

Continuously monitor data quality using automated tools. Address any issues promptly.

4. Make data security and privacy a primary focus

Security protocols

To shield data from illicit access and breaches, implement robust security with measures such as access controls, auditing and encryption.

Privacy compliance

Your data governance strategy should comply with data privacy regulations like HIPAA, CCPA and GDPR through privacy-by-design principles.

5. Implement metadata management and data cataloging

Data catalog

A centralized data catalog contains your inventory of available data assets so users can more easily find, understand and make decisions on data.

Metadata management

To manage your data assets effectively, maintain comprehensive metadata that provides context, lineage and ownership information.

6. Nurture a governance council

Cross-functional representation

An effective council includes stakeholders from Legal, IT, business units and compliance teams to oversee the governance program.

Regular meetings

In regular meetings, the council should review the strategy’s progress. Members can then address issues and make decisions on policy changes or improvements.

7. Lay out a roadmap for data governance

Phased approach

A useful roadmap breaks down implementation into manageable phases, emphasizing phases with the highest business impact or risk.

Milestones and timelines

Clear milestones and timelines enable you to track the progress of each phase and reach data governance goals on time.

8. Use tools and technology

Data management platforms

Data management tools are designed to support essential governance activities such as monitoring data quality, tracking lineage and enforcing policy.

Automation

Automate repetitive tasks like data validation, auditing and reporting. That frees up users and resources for higher-value activities.

9. Foster a data-driven culture

Training and education

Train employees regularly on the essentials of data governance, including basic principles, governance tools and the roles users themselves play in maintaining data quality and compliance.

Promote accountability

Strive for a climate of accountability in which all stakeholders understand the importance of data governance and their role in upholding it.

10. Monitor, measure and improve

Key performance indicators

Using KPIs like such as user adoption, strategic alignment, data quality scores and compliance rates, you can measure the effectiveness of your data governance strategy.

Feedback loops

Gather input through feedback mechanisms from data users and stakeholders, then use it to refine and improve the strategy.

Continuous improvement

Your business objectives, technology and regulatory environment change fast. Keep your data governance strategy agile through regular review and updates.

11. Get the backing of executives

Secure leadership support

When senior management is on board, the chances increase that your data governance strategy will have the necessary authority, visibility and resources to succeed.

Communicate value

Ensure that organization leaders stay apprised of the impact and value of the data governance strategy. You’ll keep your effort aligned with business priorities and maintain executive support.

12. Integrate with existing processes

Make governance part of daily operations

Your data governance practices should become part of existing IT workflows and business processes.

Governance in project lifecycle

As new projects arise, plan, develop and implement them around data governance considerations. That holds especially true for new projects involving data.

13. Apply a mindset of scalability and flexibility

Scalability

By designing for the advent of new technologies, users and data sources, you ensure that the data governance strategy will grow as your organization grows.

Flexibility

Your strategy will have to evolve with regulatory changes, emerging technologies and new business needs. Build with the flexibility to adapt without a complete overhaul.

14. Communicate and promote governance initiatives

Transparency

Communicate openly about the progress of data governance policies and initiatives, and the impact they are having on your organization.

Success stories

Share real-world stories and metrics that demonstrate how data governance positively affects business outcomes. Stories encourage users across the organization to adopt and support the strategy.

Those fourteen best practices provide a framework for your organization to develop a robust data governance strategy. By following them, you not only ensure that your data is managed effectively but you also increase the value your users can derive from the organization’s data as a strategic asset.

Conclusion

When your organization’s users can access, manage and trust your data, they can maximize the value they derive from it. From the IT perspective, data governance adds the guardrails that ensure your data use complies with your industry’s standards and is free from misuse.

A well-implemented data governance strategy can turn data into a source of intelligence and strategic advantage, making your data easier for users understand and utilize. The strategy can also ensure that your efforts to govern your organization’s use of data don’t end up outweighing your efforts to improve decision making and profitability.

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About the Author

Danny Sandwell

Danny Sandwell is an IT industry veteran who has been helping organizations create value from their data for more than 30 years. As a Technology strategist for Quest, he is responsible for evangelizing the business value and technical capabilities of the company’s enterprise modeling and data intelligence solutions. During Danny’s 20+ years with the erwin brand, he also has worked in pre-sales consulting, product management, business development and business strategy roles – all giving him opportunities to engage with customers across various industries as they plan, develop and manage their data architectures. His goal is to help enterprises unlock their potential while mitigating data-related risks.

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